ALTERNATIVE STRATEGIES

INTEGRATION STRATEGIES

• FORWARD INTEGRATION

This strategy is defined as the gaining of ownership or increased of control over DISTRIBUTORS.

• BACKWARD INTEGRATION

This strategy is defined as the gaining of ownership or increased of control over SUPPLIERS.

• HORIZONTAL INTEGRATION

This strategy is defined as the gaining of ownership or increased of control over COMPETITORS.

• The Job, as a company that is just starting its functions is not going to use integration strategies, because we don’t have the monetary capacity to take control of distributors, suppliers and competitors.

DIVERSIFICATION STRATEGIES

• MARKET PENETRATION

This strategy is defined as the effort of increase market share for present products or services in present markets through greater marketing efforts.

• The Job is going to implement this strategy in order to gain market recognition and customers, and as consequence increased our income to be through the time a stronger company. We are going to hand out flayers in strategic places.

• MARKET DEVELOPMENT

This strategy is defined as the effort for introduce our service into new geographic area.

• The Job as an export company of a service, is going to implement this strategy, offering the possibility to find job not only in Bogota, but also contact company from inner sides.

• PRODUCT DEVELOPMENT

This strategy is defined as the increasing of sales by improvingpresent products or services, or creating new ones.

• RELATED DIVERSIFICATION

This strategy is defined as the creation of new related products or services.

• UNRELATED DIVERSIFICATION

This strategy is defined as the creation of new unrelated products or services.

The Job, is not going to implement product development and related diversification, not only because of monetary capacity for the development of new products, but also because we need to start knowing how our customers act an respond in order to know how we can improve with the pass of time. Finally we want to focus first on the main purpose of our company and not mix with another business.

DEFENSIVE STRATEGIES

• RETRENCHMENT It means regrouping through cost and asset reduvtion to reverse declining sales and profit

• DIVESTIRURE It is selling a division or part of an organization

• LIQUIDATION It means selling all of a company’s assets, for their tangible worth.
  The Job is nos going to implement defensive strategies because we are a small company and we are just starting, so we don’t need and we cant implement these strategies.

Liquidation:

The company is not about to use it, because we’re in the first step that is birth and liquidation is necessary when companies are about to death and this strategy can help to recover something to get a tangible worth.

Divestiture:

The company does not need it in this moment because we have not other divisions or business at the moment. The company is new and is focus in the main business and have just the necessary resources to start. 

Horizontal diferentation: 

Is not possible for us use it, we are just begining, so we don't have the financial resources to acquire another company. 

Backward integration: 

Is not possible for us use it, we are just begining, so we don't have the financial resources to acquire another company.